6 Facts Authors Should Know About Kindle Publishing

Here’s a video from the way-back machine that’s still relevant today, so I thought I’d share it with you.

In November of 2012 I was fired up about Kindle publishing, so when I ran into Jim Palmer at the GKIC InfoSummit, he asked if he could feature me on NewsletterGuru.TV.
While Kindle publishing has certainly changed a lot in the last 18 months, the information I share in this video is as true today as it was then.

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6 Things Authors Should Know About Kindle Publishing:


  1. You don’t have to own a Kindle to publish Kindle books, or even to read a book that’s been published on Kindle. Kindle offers software that can be installed on your PC, Mac, iPad, iPhone, Android phone or any other device or tablet.
  2. All it takes is 40 pages to make a Kindle book – and that’s the equivalent of about 1 hour of audio content.
  3. The 3 most important factors in driving sales of your ebook are: your cover, your title and your description (with your description being a distant third). Note: Reviews are also super important, but I didn’t mention that in the video!
  4. With Kindle, it’s realistic for authors to earn several hundred dollars or even several thousand dollars per month – nothing to sneeze at! – and a lot more than with most traditionally published books
  5. When you include an optin in your Kindle ebook, you can expect anywhere from 15-30% of your readers to opt in. In case you’re not an experienced internet marketer, that’s a fantastic front-end conversion rate!!
  6. Fiction authors don’t need to concern themselves with SEO. Non-fiction authors should consider putting keywords in their book’s tagline, or subtitle.



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