With Ideal Customers In Front of You, There’s No Sleazy Salesmanship Required

If you’ve been in business for any length of time, you’ve probably been told that you need to identify your Ideal Customer.  But have you done it? If not, it’s likely because you’re gifted at solving a wide range of problems, for a wide range of customers, and you don’t want to limit yourself to…

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How Local Business Owners Can Get Started with Affiliate Marketing

For most small business owners, the biggest problem they face is how to get new customers.  Traditional lead acquisition strategies like direct mail, radio spots, print ads and the like can be quite expensive – way outside the budget of many small local businesses. So the challenge for the business owner on a budget is,…

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Boost Your Business: Learn to Say “No”

If you’ve been following the Sleaze-Free Selling Methodology, you know it’s critical that you learn to say “no” to a lot of potential customers – all those who don’t fit within your definition of your Ideal Customer. Unfortunately this is hard for a lot of business owners to do.  Especially coaches, healers and other business…

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