Review of Webinar Software Platforms: Part 1 of a Series
I’ve been hearing a lot of conversation lately about how to best use the various software platforms that are now available to host meetings of various kinds. Because it’s such a big need – and there are so many different options – I’ve decided to write this blog series to help you navigate your options.…
Clear Your Money Blockages – Listen to These Amazing Stories of Wealth Attraction!
The exciting money-manifesting stories keep on coming from people who have attended my “Clear Your Money Blockages” workshop, so I thought I’d share a few of them! First, The Biggee: Leslee (who live-streamed my March workshop) manifested more than $3,500 out of the clear blue sky just 10 days after the workshop. The money that Leslee manifested…
Does Your Booth Speak to Your Ideal Customer’s Personality Type?
This article is Part 6 of a series. Click here for Part 1. Adele Michal received the award for Most Creative Booth at the recent Be the Change event put on by Suzanne Evans, so clearly there were a lot of things she’d done very well. But as she invited me to do my critique,…
The One-Two Punch Many Event Sponsors Dream Of
This article is Part 4 of a series. Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you. All too often, you stand in your booth watching attendees file…
It’s Lonely at the Top
I’m getting a taste, these past few days, of what that over-used phrase really means: “It’s lonely at the top.” Let me explain. You may have heard the Big News that I was interviewed on NBC News last week. (Now of course Big News is all relative – there are people doing things in the…
How to Become an Instant Expert: Land an Interview on Network TV!
Every marketer knows that one of the best ways to grow your business is to become an expert. When your customers view you as an expert: you can charge higher prices you close sales at a much higher rate you get to choose who you want to work with (and who you don’t!) and much,…
Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson
This article is Part 3 of a series. Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…
Simplicity Can be the Key to an Effective Trade Show Booth
This article is Part 2 of a series. Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored. To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…
Practical Strategies for How to Offset Decreased Profit With Clever Marketing
Is your business suffering from reduced profits due to rising expenses? You can ALWAYS offset that loss by creatively marketing a high-profit product or service. Case in point: Rising beef prices have many restaurant owners whining that they have to sell their steaks at a loss or risk losing customers – and either way, they…
Social Media Requires Good Strategic Thinking to Be Effective: Facebook and Your Ideal Customer
Are you a coach or consultant who gets business from your Facebook wall? If so, it’s important to weed out those Facebook friends who aren’t your Ideal Customer. Here’s a simple way to do that: Once a week, take the time to click on all your Friends who have birthdays that week. (see the inset…