One of Chicago’s Aldermen is a Savvy Marketer?
I was surprised and impressed to see an email today from Alderman Joe Moore, of Chicago’s 49th ward, promoting a marketing initiative he calls “Follow Me on Friday.” His “Follow Me On Friday” initiative is a great example of a lead generation tactic called Affiliate Marketing. This tactic is commonly used with great success in…
Maximizing Your Event Sponsorship – Part 1 of a Series
When it comes to lead generation, there’s no such thing as a magic bullet. What works great for one business can be a giant waste of time, money and energy for another business. And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…
With Ideal Customers In Front of You, There’s No Sleazy Salesmanship Required
If you’ve been in business for any length of time, you’ve probably been told that you need to identify your Ideal Customer. But have you done it? If not, it’s likely because you’re gifted at solving a wide range of problems, for a wide range of customers, and you don’t want to limit yourself to…
Creativity On Command: 2 Sure-Fire Methods for Prompting Inspiration to Strike | Intuitive Business Woman
Most creative types – whether they’re artists, business people, or just creative thinkers – rely upon something outside of themselves to generate their art. This force is often known as “inspiration.” And it’s a heady feeling indeed when inspiration is flowing and creative expression seems effortless. But when inspiration is absent and creative expression stagnates,…
How Local Business Owners Can Get Started with Affiliate Marketing
For most small business owners, the biggest problem they face is how to get new customers. Traditional lead acquisition strategies like direct mail, radio spots, print ads and the like can be quite expensive – way outside the budget of many small local businesses. So the challenge for the business owner on a budget is,…
Non-Baby-Step-Itis: How to Diagnose and Cure This Debilitating Business-Owner Disease
Think back to your last 3 business initiatives. Did you complete them to your full satisfaction? Or did you find yourself days, weeks or months later feeling the heaviness of having disappointed yourself. Again. Meanwhile your initiatives sit on the shelf, gathering dust … while your passion, confidence and bank account balance slip relentlessly through…
Boost Your Business: Learn to Say “No”
If you’ve been following the Sleaze-Free Selling Methodology, you know it’s critical that you learn to say “no” to a lot of potential customers – all those who don’t fit within your definition of your Ideal Customer. Unfortunately this is hard for a lot of business owners to do. Especially coaches, healers and other business…