Social Media Requires Good Strategic Thinking to Be Effective: Facebook and Your Ideal Customer

Are you a coach or consultant who gets business from your Facebook wall? If so, it’s important to weed out those Facebook friends who aren’t your Ideal Customer.

Here’s a simple way to do that:

  1. Once a week, take the time to click on all your Friends who have birthdays that week. (see the inset box, below, for instructions)
  2. Scan through their last 8 – 12 posts. Do they share your interests and viewpoints?  If not, Unfriend them.

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There are 2 ways to easily search your friends according to their birthday:

Click the “Home” link in the upper right hand corner of any Facebook page.  In the upper right hand corner, there’s a small icon of a birthday cake, next to a link for all your friends who have birthdays that day.

To do a full week at a time, use the weekly email that Facebook sends you, announcing your friends who have birthdays that week.

There’s no reason to only unfriend people on their birthday – it’s just a way to tackle your Friends list in manageable chunks.


When I do this, I Unfriend people who:

  • talk about nothing but sports, news, or their kids and families – these are topics I don’t resonate with, and you’re not likely to sell to people when you bore each other
  • express any strong opinions that I’m not in alignment with (politics, religion, etc) talk excitedly about how much they love their job.  My customers are entrepreneurs, or wanna be entrepreneurs who HATE their J-O-B’s – a happy employee isn’t my Ideal Customer
  • don’t have any posts at all! Or have virtually no interaction on any of their posts.  These are signs they don’t spend much time on Facebook, so they’re just dead weight.

Let me know in the comments if this was helpful for you!

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