One of Chicago’s Aldermen is a Savvy Marketer?
I was surprised and impressed to see an email today from Alderman Joe Moore, of Chicago’s 49th ward, promoting a marketing initiative he calls “Follow Me on Friday.” His “Follow Me On Friday” initiative is a great example of a lead generation tactic called Affiliate Marketing. This tactic is commonly used with great success in…
How Local Business Owners Can Get Started with Affiliate Marketing
For most small business owners, the biggest problem they face is how to get new customers. Traditional lead acquisition strategies like direct mail, radio spots, print ads and the like can be quite expensive – way outside the budget of many small local businesses. So the challenge for the business owner on a budget is,…