The One-Two Punch Many Event Sponsors Dream Of
This article is Part 4 of a series. Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you. All too often, you stand in your booth watching attendees file…
Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson
This article is Part 3 of a series. Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…
Simplicity Can be the Key to an Effective Trade Show Booth
This article is Part 2 of a series. Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored. To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…
Social Media Requires Good Strategic Thinking to Be Effective: Facebook and Your Ideal Customer
Are you a coach or consultant who gets business from your Facebook wall? If so, it’s important to weed out those Facebook friends who aren’t your Ideal Customer. Here’s a simple way to do that: Once a week, take the time to click on all your Friends who have birthdays that week. (see the inset…
One of Chicago’s Aldermen is a Savvy Marketer?
I was surprised and impressed to see an email today from Alderman Joe Moore, of Chicago’s 49th ward, promoting a marketing initiative he calls “Follow Me on Friday.” His “Follow Me On Friday” initiative is a great example of a lead generation tactic called Affiliate Marketing. This tactic is commonly used with great success in…
Maximizing Your Event Sponsorship – Part 1 of a Series
When it comes to lead generation, there’s no such thing as a magic bullet. What works great for one business can be a giant waste of time, money and energy for another business. And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…
With Ideal Customers In Front of You, There’s No Sleazy Salesmanship Required
If you’ve been in business for any length of time, you’ve probably been told that you need to identify your Ideal Customer. But have you done it? If not, it’s likely because you’re gifted at solving a wide range of problems, for a wide range of customers, and you don’t want to limit yourself to…
How Local Business Owners Can Get Started with Affiliate Marketing
For most small business owners, the biggest problem they face is how to get new customers. Traditional lead acquisition strategies like direct mail, radio spots, print ads and the like can be quite expensive – way outside the budget of many small local businesses. So the challenge for the business owner on a budget is,…