Overcoming the Price Objection
Have you ever had a customer tell you they can get whatever you’re selling for free elsewhere? Worse – were they right?? I used to sell social media training – perhaps one of the most readily-available free topics on the internet. But despite the abundance of free information, I was still very successful at selling my…
A 5-Step Action Plan to Make Any Marketing Piece Sizzle
I recently watched a video by a well-known guru in the women’s entrepreneur space that promised to teach the 10 Easy Steps to Writing an Effective Sales Letter. That list of steps was the following: Get their attention Identify the problem Provide the solution Present credentials Show the benefits Share social proof Make the offer…
The One-Two Punch Many Event Sponsors Dream Of
This article is Part 4 of a series. Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you. All too often, you stand in your booth watching attendees file…
Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson
This article is Part 3 of a series. Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…
Simplicity Can be the Key to an Effective Trade Show Booth
This article is Part 2 of a series. Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored. To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…
Practical Strategies for How to Offset Decreased Profit With Clever Marketing
Is your business suffering from reduced profits due to rising expenses? You can ALWAYS offset that loss by creatively marketing a high-profit product or service. Case in point: Rising beef prices have many restaurant owners whining that they have to sell their steaks at a loss or risk losing customers – and either way, they…
One of Chicago’s Aldermen is a Savvy Marketer?
I was surprised and impressed to see an email today from Alderman Joe Moore, of Chicago’s 49th ward, promoting a marketing initiative he calls “Follow Me on Friday.” His “Follow Me On Friday” initiative is a great example of a lead generation tactic called Affiliate Marketing. This tactic is commonly used with great success in…
Maximizing Your Event Sponsorship – Part 1 of a Series
When it comes to lead generation, there’s no such thing as a magic bullet. What works great for one business can be a giant waste of time, money and energy for another business. And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…
How Local Business Owners Can Get Started with Affiliate Marketing
For most small business owners, the biggest problem they face is how to get new customers. Traditional lead acquisition strategies like direct mail, radio spots, print ads and the like can be quite expensive – way outside the budget of many small local businesses. So the challenge for the business owner on a budget is,…