With Ideal Customers In Front of You, There’s No Sleazy Salesmanship Required

If you’ve been in business for any length of time, you’ve probably been told that you need to identify your Ideal Customer.  But have you done it?

If not, it’s likely because you’re gifted at solving a wide range of problems, for a wide range of customers, and you don’t want to limit yourself to just one type of Ideal Customer.

While you may think that’s a good thing, it’s actually a significant detriment when it comes to refining your sales and marketing message.

It’s one thing to be able to handle a diverse range of problems, when customers who have those problems just happen to walk through your door (and just happen to be ready to pay you).

But what the Sleaze-Free Selling methodology teaches is how to significantly grow your business by becoming lots better at selling lots more of your products and services.

And trying to sell lots more – when you haven’t identified your Ideal Customer – will push you into murky, sleazy territory.  You’ll start using questionable sales tactics, making promises you wish you hadn’t made, offering to do things you’re not comfortable doing.

To avoid this sleazy pitfall, you must become skillful at attracting the right kinds of people to you – the people who are suffering to the greatest degree with the problem that you are absolutely best at solving.

These are the people who are most likely to buy from you, without any sleazy sales tactics applied, because they don’t need a lot of convincing.  They have a thorn in their foot – and you’re a thorn-removal specialist!

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