This is the overview article about Primary Sales Wound #4, The Anti-Selling Wound™. It explains:

• What the Anti-Selling Wound™ is
• How to know if you’re suffering from it
• Which other Sales Wounds™ you might also be suffering from

It also provides numerous links to various case studies and examples of real people’s struggles with this Wound.

Click here to return to the 6 Primary Sales Wounds™

What is the Anti-Selling Wound™?

The Anti-Selling Wound™ is the fear that people won’t like it if you try to sell them anything (or “push something” on them), and this makes you extremely resistant to any act of salesmanship whatsoever.

The core self-limiting belief is, “I can’t actively sell my products and services without sacrificing my integrity or my relationships with my clients, so I just won’t do it. I’ll wait for customers to come to me – referrals, repeat business, dumb luck, etc.”

The Anti-Selling Wound™ manifests in 2 main ways:

• The “Hoping & Praying” archetype – an inability or unwillingness to do marketing and sales, and instead just hoping you get enough business from referrals, repeat business and word of mouth to keep you afloat
• The “Bend Over Backwards” archetype – a tendency to be a bit of a pushover with your clients. This can show up in a variety of ways, from under-charging for your services to having a non-existent return or cancelation policy.

The power play behind the Anti-Selling Wound™ is the one between you and your customer, or prospective customer.

Are you suffering from this Wound?

Most entrepreneurs and small business owners suffer from the Anti-Selling Wound™ to some degree or another.

Which Wounds are often related?

More about the Anti-Selling Wound™

One of the two manifestations of the Anti-Selling Wound™ is an unwillingness to do marketing & sales for your business. You don’t send your newsletter, don’t update your website, don’t return calls to prospective new clients, don’t attend networking events, etc.

Read more about this manifestation of the Anti-Selling Wound™ here, as well as suggestions for how to turn it around.

The power play between you and your customer