An Overview of the 6 Primary Sales Wounds™ | Intuitive Business Woman

What are Sales Wounds™?

Sales Wounds™ are the fears & self-limiting beliefs that we all hold deep down inside that prevent us from selling more of our products and services, earning more money and growing our businesses.

They’ve been inflicted on us by our parents, our culture and our own experiences both as consumers and as salespeople or business owners ourselves.

The good news is that Sales Wounds™ are easy to heal, once you know you have them!

What follows is a description of the 6 primary Sales Wounds™, along with links to help you figure out which ones you’re suffering from most & steps to take to immediately begin to heal them.

Keep in mind that while you often suffer from more than one of the Wounds, there’s always one Wound that is your primary blockage or obstacle.

There are 6 primary Sales Wounds™:

1. The Money Wound™

… is the fear that no matter what you do, money will always be your enemy.

Read more about The Money Wound™

The core self-limiting belief is, “I want money – or the things it can buy – but I wish I didn’t have to deal with money. Just thinking about money makes me feel a little bit nauseous.”

Note: If you have “money problems,” but you don’t feel any kind of resistance or negative feelings about money as described below, you’re suffering from one of the other Wounds, not the Money Wound™.

This Wound can show up in a number of different ways, any one of which indicates you have work to do around your Money Wound™.

Poor money management skills. Lots of late fees, increasing credit card debt, resistance to opening your monthly statements, etc. This one is easier to heal than you might think. Read 4 Steps to Money Manifestation.

Beliefs that money is “bad.” If you have negative feelings about people with money, or about the bad, wrong or evil things that people do because of money or in the pursuit of money – you’re probably suffering from a Money Wound™.  Read Lisa’s story, The Evil Corporate Giant.

Anxiety about not enough money. Do you lie awake at night worrying about money? No matter how much money you have (or don’t have), or how big your bills are, it is possible to feel a peaceful serenity that there will always be enough. Watch the Blab with Rev Lola Wright and Rev Darrell Jones about how to shift from “not enough” to “there is plenty.”

2. The Love & Money Wound™

… is the fear that you can’t have both money and love, freely and in abundance.

The core self-limiting belief is, “Love & money are wrapped up together in many of my most intimate relationships, both present and past. So money is never just about money, and love is never just about love. To get one I must sacrifice some aspect of the other.”

While almost all humans suffer from this Wound to some degree, it’s the most difficult one to recognize in yourself. That’s because its roots are deep in our early childhood, and it forms the basis of how we give and receive love in the world. To question it would rock the very foundation of our life, as well as our most important intimate relationships.

Read more about The Love & Money Wound

The best way to understand The Love & Money Wound™ is to read case studies of people who have experienced it and healed it.

Heidi: The Rich Housewife Archetype: Heidi is a 60-something professional woman with 4 grown children and 2 ex-husbands, whose first marriage is a perfect case study of the Rich Housewife archetype of the Love & Money Wound™.

Lisa: When a Woman Wears the Pants: Lisa was an executive secretary with a $250,000 salary that dwarfed her husband’s. Her Love & Money Wound™ cost her her marriage; but when she healed it they found their way back to each other!

3. The Selling Wound™

… is the fear that successful sales requires you to be obnoxious, pushy and rude.

The core self-limiting belief is “I have to approach sales the same way that everyone else says to do it – even when their approach feels forceful, rude or even deceitful to me. After all, everyone says that’s the way to be successful at sales, so who am I to question that or do it differently?”

Read more about The Selling Wound

4. The Anti-Selling Wound™

… is the fear that people will respond with extreme negativity if you try to sell them anything (or “push something” on them, as you probably think of it), and this makes you extremely resistant to any act of salesmanship whatsoever.

The core self-limiting belief is, “I can’t actively sell my products and services without sacrificing my integrity or my relationships with my clients, so I just won’t do it. I’ll wait for customers to come to me – referrals, repeat business, dumb luck, etc.”

If you have this Wound, you probably know it. The big symptom is a flat-out unwillingness to sell, especially out of fear and insecurity about how people will react.

But even if you know you have this Wound – and you can see how it’s having a big negative impact on your business – you may not want to heal it!

This is because you have such negative feelings about selling, you simply don’t believe it’s possible to sell without irritating people, or even harming them. As a result, you don’t even want to get better at selling. To you it’s like saying, “I want to get better at scamming people.” So what you want is just to have more clients, earn more money and grow your business – but without you ever having to sell anything.

Deep down inside, you know this won’t ever work for you. And trust me, I can show you how to become effective at selling your products and services, but do it in a way that feels good to you.

Click here for more about the Anti-Selling Wound™ and how to heal it.

5. The Prostitution Wound™

… is the fear that people think you only do what you do for the money.

The core self-limiting belief is, “If I ask to be paid for what I do, I’m selling out – prostituting myself.”

The big symptom of this Wound is a sense of righteous indignation. If only the world were different in some way, you wouldn’t be forced to sell your products and services.

6. The Visibility Wound™

… is the fear of being “out there” doing your work, even though another part of you craves being seen or recognized in a BIG way.

The core self-limiting belief is, “I want so desperately to get my message and my work out into the world but I can’t because ___ {insert logical explanation or rationale}.”

This Wound manifests in lots of different ways:

  • If only I had a business partner (or assistant, or staff, or …) – then I’d have the support I need to be successful
  • If only I could get in front of all my bills, rather than always playing financial catch-up, then I’d be able to be successful
  • If only I didn’t have so much to do / wasn’t so busy, then I’d be able to be successful
  • Before I can be successful I need to get another certification / take another course
  • There are so many other people just as talented as me with a similar message, I can only be successful if it includes our many voices (or I’d only want success on those terms)
  • I’m afraid that I’m not ready – and that if I became (more) successful, I might actually harm people

The biggest indicator of this Wound is productivity issues. Overwhelm, procrastination, big projects getting started but never finished, etc. That, and also whatever logical explanation you inserted in the previous sentence!

Click here for more about the Visibility Wound, including a quiz to see if you’re suffering from it.

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