Does Your Booth Speak to Your Ideal Customer’s Personality Type?

This article is Part 6 of a series. Click here for Part 1. Adele Michal received the award for Most Creative Booth at the recent Be the Change event put on by Suzanne Evans, so clearly there were a lot of things she’d done very well. But as she invited me to do my critique,…

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The One-Two Punch Many Event Sponsors Dream Of

This article is Part 4 of a series.  Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you.  All too often, you stand in your booth watching attendees file…

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Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson

This article is Part 3 of a series.  Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…

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Simplicity Can be the Key to an Effective Trade Show Booth

This article is Part 2 of a series.  Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored.  To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…

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Maximizing Your Event Sponsorship – Part 1 of a Series

When it comes to lead generation, there’s no such thing as a magic bullet.  What works great for one business can be a giant waste of time, money and energy for another business.  And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…

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