Does Your Booth Speak to Your Ideal Customer’s Personality Type?
This article is Part 6 of a series. Click here for Part 1. Adele Michal received the award for Most Creative Booth at the recent Be the Change event put on by Suzanne Evans, so clearly there were a lot of things she’d done very well. But as she invited me to do my critique,…
The One-Two Punch Many Event Sponsors Dream Of
This article is Part 4 of a series. Click here for Part 1. Whenever you invest in a booth – whether you’re sponsoring an event or you’re at a trade show – the trick is getting attendees to actually stop and talk to you. All too often, you stand in your booth watching attendees file…
Throngs of Visitors Can Sometimes Be BAD for Your Trade Show Booth: One Business Owner’s Hard-Earned Lesson
This article is Part 3 of a series. Click here for Part 1. Anybody who invests in a booth – whether at a trade show or an event you’re sponsoring – dreams about having throngs of attendees flocking to their booth. But as Barb Wade learned, throngs of visitors don’t necessarily translate into cash. Barb Wade is…
Simplicity Can be the Key to an Effective Trade Show Booth
This article is Part 2 of a series. Click here for Part 1. A booth can be a pricey investment – whether at a trade show, or an event you’ve sponsored. To maximize their investment, a lot of business owners assume they have to spend a lot of money on building out an elaborate booth.…
Maximizing Your Event Sponsorship – Part 1 of a Series
When it comes to lead generation, there’s no such thing as a magic bullet. What works great for one business can be a giant waste of time, money and energy for another business. And that’s certainly true for event sponsorship. I recently attended Suzanne Evans’ “Be The Change” event – at which one of the…